Our mission is simple: to deliver top quality electrical services, with reliability and integrity. We have a commitment to going above and beyond, striving to exceed customer expectations. At Choice Electrical we aim to be the right choice every time.
Our values drive everything we do:
C: We CARE deeply about our customers, our team and the results we deliver.
H: HAPPINESS fuels our positive attitude and we believe a happy team creates a happy client.
O: We’re OPEN to new ideas and open in our communication, fostering trust, honesty and transparency.
I: With INTEGRITY at our core, we do what’s right.
C: CLARITY in our communication, work and relationships ensures no surprises – just exceptional service.
E: We strive for EXCELLENCE, setting the standard high and pushing ourselves to exceed it.
We are CHOICE
Mike McBeath – Director
Mike is the initial spark behind Choice Electrical, having started his electrical apprenticeship fresh out of school in 2007. He’s been a registered electrician since 2011, sharpening his skills with some of East Auckland’s finest before heading across the globe to the UK, where he balanced rugby in Tonbridge with wiring up British buildings. When Mike returned in 2017, he took on business ownership and launched Choice Electrical Ltd.
Now leading a growing team, Mike’s proud to keep things family run with values that shine through in every job. When he’s not making homes brighter, you’ll find Mike swinging a golf club, supporting Pakuranga Rugby Club as a proud centurion, or being a devoted dad to his two little legends.
Introducing the dream team behind Choice
Electrician
Electrician
